Soluna
Fall 2023 // Visual Identity
This visual identity was created for a fictitious client named Soluna, combining the Latin words for sun and moon, that focuses on a holistic approach to aromatherapy and skincare products. The “client” wanted to expand their brand to younger adults while still visually showing their values as a clean company that prioritizes the health of their customers. The identity consists of a primary and secondary logo with light and dark options with an extensive color palette.