The Paper Trail
Stationery Co.
Spring 2025 // Visual Identity
The Paper Trail Stationery Co. is a store that sells cute stationery and crafting materials as well as books, gifts, and aesthetic wares. The branding and visual identity were created with the idea that this would be a store I would open a decade from now, where I would work as a freelance designer for other clients while also creating products that would sell in the store. The look and feel centered on making the customer feel warm and cozy while evoking the vintage and physical aspects of working with stationery.