The Groovy Gator Fest

Spring 2024 // Visual Identity + UI/UX

The Groovy Gator Fest is a music festival created in mind for enthusiasts of “divorced dad core” music, collecting records and vintage band merch, and discovering the local music scene. Taking place in Gainesville, Fl, it would be an event that brings local vendors and musicians together for the enjoyment of people of all ages.

Process

The user experience was developed by researching existing music festivals, creating personas and a user journey map, and sketching wireframes. Since the main purpose of the app is to help guests navigate the event, it has features such as a schedule of events, mobile ticket, an interactive map, and more.

The Groovy Gator Fest

Spring 2024 // Visual Identity + UI/UX

Process

Personas

Branding and Wireframe Sketches

App Flow

Prototype

← Prev All Projects Next →